Many people wonder why Google didn’t manage to build successful social services. Orkut’s success is limited to Brazil and India, iGoogle’s social gadgets aren’t popular, Friend Connect isn’t widely used, Google Buzz has a lot of potential, but not much success.
很多人不知道为什么google没能在 社交网络领域取得成功。Orkut的成功仅仅局限于巴西和印度，iGoogle的社交小工具没有流行起来，Friend Connect没有被广泛使用，Google Buzz虽然有很大潜力，但是不是很成功。
Aaron Iba, a former Google employee, thinks that Google failed to realize the value of social networking:
Google的前员工Aaron Iba认为Google没有意识到社交网络的价值。
I worked at Google in 2005 and briefly on the Orkut team. I encountered an environment that viewed social networking as a frivolous form of entertainment rather than a real utility, and I’m pretty sure this viewpoint was shared all the way up the chain of command to the founders.
2005年，我是Google的一名员工，并在Orkut团队呆过一段时间。Google内部认为社交网络是一种轻浮的娱乐形式，而不是一 个真正实用的社交网络，我敢肯定从创始人到下面的各级管理人员都赞同这一观点。
At that time, hardly anyone at Google actually used Facebook, so they just didn’t understand what people were getting out of social networking products. Incredibly, many people on the Orkut team did not use their own product (let alone Facebook) outside of work. By contrast, everyone I know who worked at Facebook was a passionate user of that product.
当时，Google很少有员工使用 Facebook，所以他们也不知道人们想要从社交网络产品中获得什么。令人难以置信的是，许多Orkut团队中的成员在工作之外都不适用他们自己的产品 （更不要说Facebook了）。与此相反，我认识的在Facebook工作的员工对他们的产品充满激情。
Ultimately, I believe Google didn’t succeed at social networking because of this widespread misunderstanding of the value in social networking products.
最认为，我认 为谷歌之所以没有在社交网络领域取得成功，是因为他们大多数人对社交网络价值的误解。
Google’s attempts to build social services were unsuccessful because they didn’t add a lot of value. Paul Adams, user experience researcher at Google, thinks that “the social web is not a fad, and it’s not going away. It’s not an add-on to the web as we know it today. It’s a fundamental change, a re-architecture, and in hindsight its evolution is obvious. The emergence of the social web is simply our online world catching up with our offline world.”
谷歌试图建立的社交网络服务没有取得成功，是因为他们没有赋予它更多的价值。Google的用户体验研究院保罗.亚当斯（Paul Adams）认为：“社交网络不是一种时尚，而且它不会消失。它不是我们今天所认为的网站的一种。它是一个根本性的改变，进行了重新架构，并且我们在事后 已经认识到了它的革命性变化。社交网络的出现仅仅是我们的网上世界在追赶我们的网下世界。”
发布于
2010年7月18日 ，目录 Facebook, 网站模式。
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